Merchant Success Consultant - Activation Specialist (3 month fixed term contract)
Who we are
Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.
We’re the payments provider for over 200,000 self-employed, and process over US$3 billion annually.
We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.
Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.
We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.
We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving - and we’re doing it fast.
Grow With Us.
About the role
Drive early-stage merchant activation by engaging new Yoco merchants within their first 30 days of onboarding, helping them understand and realise value from daily POS usage through Product Catalogue adoption (including products and services). Through proactive outreach, education, and guided enablement (including AI-assisted catalogue creation), you ensure merchants quickly experience the benefits of using Yoco as part of their daily business operations.
You exist to ensure merchants don’t just have a device — they use it meaningfully, early, and often.
What you will be doing
1. Early-Stage Merchant Activation (First 30 Days)
What you will do:
Proactively contact newly onboarded merchants (within first 30 days of receiving Yoco device)
Run structured activation conversations via calls, chat, and approved outreach channels
Introduce the value of daily POS usage and consistent transaction behaviour
Drive adoption of Product Catalogue as the first step to meaningful POS usage
Success indicators:
Activation rate within first 30 days
% of merchants completing catalogue setup
Increase in early transaction frequency (daily/weekly usage)
Outreach coverage and engagement adherence (SOP compliance)
2. Product Catalogue Adoption & Enablement
What you will do:
Guide merchants through creating and using their Product Catalogue (products and services)
Train merchants on how catalogue setup improves speed, accuracy, and sales tracking
Use an AI-assisted internal tool to help generate or simplify catalogue creation for merchants
Reinforce catalogue usage as a core driver of POS value
Success indicators:
Catalogue creation completion rate
Catalogue completeness and quality (as per QA rubric)
Merchant confidence in self-updating catalogue
Reduction in friction during first transactions
3. Merchant Education & Value Realisation (POS Usage)
What you will do:
Educate merchants on the benefits of daily POS usage for business growth
Explain how consistent usage improves tracking, sales insights, and operational efficiency
Use visuals, simple storytelling, and live examples to demonstrate value
Invite merchants to weekly online activation demos and walkthrough sessions
Success indicators:
Attendance rate at weekly demo sessions
Increase in repeat POS usage post-education
Merchant understanding and sentiment feedback
Improved early-stage retention signals
4. Structured Outreach & Campaign Execution (Salesforce-Driven)
What you will do:
Execute outreach aligned to the Product Catalogue activation campaign in Salesforce
Follow defined contact strategy, sequences, and engagement SOPs
Accurately log all interactions, outcomes, and merchant insights in CRM
Ensure disciplined follow-up and contact persistence where required
Success indicators:
CRM accuracy and completeness
Campaign adherence (sequence completion rates)
Contact rate and connect rate
Follow-up consistency and SLA adherence
5. Feedback Capture & Activation Learning Loop
What you will do:
Capture recurring merchant challenges in onboarding and activation
Identify friction points in catalogue creation or POS adoption
Feed insights into team rituals and improvement loops
Support testing of activation messaging, scripts, and AI tooling
Success indicators:
Quality and consistency of insights logged
Contribution to activation playbook improvements
Participation in team experiments and pilots
Evidence of improved activation outcomes from feedback loops
Success Measures
Performance in this role is measured by:
30-day activation rate (primary success metric)
Product Catalogue adoption and completeness
Early POS usage frequency (daily/weekly engagement)
Demo attendance and engagement rates
CRM hygiene and SOP adherence
Merchant sentiment and education effectiveness
Productivity (calls, chats, outreach completion rates)
Important Role Focus (Non-Negotiable)
This role is exclusively focused on activation:
First 30 days of merchant lifecycle only
Product Catalogue adoption as the primary behavioural driver
POS usage education and habit formation
No broader retention, upsell, or lifecycle ownership outside activation window
About you
Capabilities Required
Customer-first communicator: Explains value simply, clearly, and with empathy
Activation mindset: Focused on turning setup into real usage behaviour
Process disciplined: Follows structured outreach and CRM workflows accurately
Coachable & adaptable: Quickly learns scripts, tools, and evolving activation playbooks
Detail-oriented executor: Ensures accurate catalogue guidance and CRM logging
Resilient and persistent: Comfortable with high-volume outreach and repeat engagement
Educator at heart: Able to teach merchants how to use tools effectively
Skills & Experience
Experience in customer-facing roles (support, success, telesales, onboarding, or activation)
Comfortable working in structured, target-driven outreach environments
Familiarity with CRM systems (Salesforce advantageous)
Strong phone and digital communication skills
Ability to explain product value in simple, practical business terms
Exposure to onboarding, activation, or product adoption journeys is a strong advantage
The people we’re looking for
We’re looking for people who want to grow and have a thirst for learning. And as Yoco grows, we hope they stay with us for the long-term.
Building solutions for a more equal society is a daunting task - and it’s not for everyone. We never stop pushing, we break things to rebuild, and we challenge ourselves and our teammates. We start over, we constantly evolve - and we do it fast. We know that it’s just the right kind of meaningful madness for our kind of visionary human.
So, who are you? You’re someone who resonates with our mission and our values, and you’re relentlessly effective in your execution.
You’re a curious problem-solver with a passion for doing good. You’re bright, grounded, experimental and bold. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
At Yoco, we laugh, embrace each other’s quirks, and support one another’s growth, all while staying authentic.
If this sounds like your kind of challenge, apply below and come grow with us.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
- Department
- Merchant Success
- Role
- Inbound Merchant Success
- Locations
- Cape Town (South Africa)
- Employment type
- Full-time
A partnership for your wellbeing
We believe that the best work comes from a place of balance and security. We see our benefits not as perks, but as a partnership to support your life, your family, and your ambitions.
- Need time to switch off? We offer 24 paid leave days annually, plus public holidays, so you can rest, travel, or simply handle life.
- Thinking about long-term security? We'll help you build a strong foundation with contributions to medical aid and gap cover.
- Putting your family first? So do we. We provide paid parental leave for mothers, fathers, and adoptive parents, along with family responsibility leave for unexpected emergencies.
- Ready to grow your skills? We provide an annual learning budget for you to invest in the courses, conferences, or training that will help you advance your career.
- Looking for your community? Find it here. From weekly company gatherings and team outings to employee-led clubs, we foster a connected culture where everyone belongs.
We're growing
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
Grow with us.
About Yoco
Yoco is the all-in-one digital commerce platform for small businesses.
As one of Africa’s largest fintech companies, we make it easy to sell anywhere, manage your business from anywhere, and grow with smart insights—all under one Yoco profile.
Founded in 2015, we've helped over 200,000 small businesses across South Africa accept card payments and access capital—often for the first time.
Our ecosystem of payments, software, and tools works seamlessly under one Yoco account. Behind it all is a global team of 350+ people across South Africa and the Netherlands, building world-class solutions for small business growth.