Product Marketing Manager
Who we are
Yoco was founded in 2015, and we’ve been breaking down barriers, unlocking economic opportunities and opening commerce for people to thrive ever since.
We’re the payments provider for over 200 000 self-employed, and process over US$3 billion annually.
We have ±350 team members globally, all with a bias for boldness and a passion for simple, progressive solutions. We believe in uniting different people to solve hard problems, together.
Our mission of making society more equal requires a variety of people, with different backgrounds and points of view, to keep building solutions that make life easier for emerging businesses.
We’re growing fast. With growth comes compelling challenges. If you’re an ambitious problem-solver, with big ideas, a passion for doing good, bright, grounded and courageous; you’re likely to thrive at Yoco.
We don’t stop pushing. We break things to rebuild. We challenge ourselves and each other. We’re constantly evolving — and we’re doing it fast.
Grow With Us.
About the Product Marketing team
The Product Marketing team at Yoco translates customer needs to powerful solutions, sitting at the heart of shaping our value propositions for the future. PMMs at Yoco don't just look after positioning, messaging and driving product adoption, but build go-to-market strategies that fuel growth.
About the role
We’re looking for an experienced and enthusiastic Product Marketing Manager who will diligently connect customer insights with innovative products and successfully craft and execute GTM strategies.
Sitting at the intersection of product development and marketing, you will work across teams to shape how our products are positioned, launched, and adopted. With an ambitious roadmap ahead, your expertise in go-to-market (GTM) strategy, audience segmentation, competitive analysis, and sales enablement will be critical in driving growth.
The ideal candidate is data-driven, results oriented, customer-obsessed, and highly strategic, with a background in GTM execution in a tech environment
What you will be doing
Own the Product Marketing strategy for a set of Yoco’s products (e.g., POS, Online Payments, Integrations), collaborating closely with Product, Sales, Brand, and Performance teams
Develop deep customer and market insights—understanding pain points, behaviors, competitive dynamics, and regulatory trends
Craft compelling value propositions, messaging, and positioning for new and existing products
Look after pricing and promotions to ensure these align with business goals, market trends and best reflect the value of Yoco’s portfolio
Take a portfolio view to ensure Yoco’s products are positioned cohesively across pricing, messaging, and overall strategy
Ensure consistent, high-impact product communication across web, app, email, social, and other marketing channels
Launch go-to-market campaigns in partnership with Brand, Performance, CRM and external agencies to drive product adoption and new customer acquisition
Measure success by setting and tracking KPIs for product launches, campaign performance, and customer engagement
Build bridges between business goals, product roadmaps, customer needs and sales and marketing tactics, to effectively drive revenue growth
Enable teams internally with product knowledge, training, marketing and sales enablement materials
Leverage customer insights and data to refine messaging, identify new opportunities, and influence product development
Work closely with leadership and constantly propose new initiatives to product, in order to improve acquisition, activation, retention and referrals
About you
6+ years of experience in product or brand marketing—preferably in a tech, high-growth startup or scale-up environment
Proven ability to drive integrated GTM plans- developing differentiated messaging, launching products and driving adoption
Highly analytical and data-driven, relying on data to uncover trends, measure impact, and iterate
Clear track record of working closely with sales and producing sales enablement materials to support them in meeting their goals
Strong project leader —able to align cross-functional stakeholders and successfully drive execution across multiple teams
Good storyteller—able to craft compelling narratives that resonate with different audiences
Exceptional project management, communication and interpersonal skills, with the ability to meet deadlines
Comfortable in a fast-paced environment, managing multiple projects simultaneously
Ability to juggle different projects at the same time and thrive in a fast-paced start-up environment
Degree in business, marketing, finance or related field
Fintech or Payments experience would be considered a plus
The people we’re looking for
We’re looking for brave people who want to grow. And as Yoco grows we hope they stay with us, long term.
Growing can be a daunting task and it’s not for everyone. We never stop pushing, we break things to rebuild, we challenge ourselves, and inspire each other to push further.
So, who are you? You’re a curious problem-solver with a passion for doing good. You’re bright and grounded, experimental and brave. You play open cards and get stuck in. You’re not afraid of change. You close the loop.
Find out more about who we are here.
We encourage applicants from diverse backgrounds to apply and ask that you please send your application in English and help us reduce unconscious bias by leaving out your picture, age, address, and other unnecessary information in your CV.
- Department
- Marketing
- Role
- Product Marketing
- Locations
- Cape Town (South Africa)
A partnership for your wellbeing
We believe that the best work comes from a place of balance and security. We see our benefits not as perks, but as a partnership to support your life, your family, and your ambitions.
- Need time to switch off? We offer 24 paid leave days annually, plus public holidays, so you can rest, travel, or simply handle life.
- Thinking about long-term security? We'll help you build a strong foundation with contributions to medical aid and gap cover.
- Putting your family first? So do we. We provide paid parental leave for mothers, fathers, and adoptive parents, along with family responsibility leave for unexpected emergencies.
- Ready to grow your skills? We provide an annual learning budget for you to invest in the courses, conferences, or training that will help you advance your career.
- Looking for your community? Find it here. From weekly company gatherings and team outings to employee-led clubs, we foster a connected culture where everyone belongs.
We're growing
Yoco is growing, and as we grow we have compelling challenges ahead of us.
Growing means we’re enabling more self-employed people and businesses to thrive every day. It also means that ambitious problem-solvers with big ideas are challenged, stimulated and will thrive at Yoco.
Grow with us.
About Yoco
Yoco is the all-in-one digital commerce platform for small businesses.
As one of Africa’s largest fintech companies, we make it easy to sell anywhere, manage your business from anywhere, and grow with smart insights—all under one Yoco profile.
Founded in 2015, we've helped over 200,000 small businesses across South Africa accept card payments and access capital—often for the first time.
Our ecosystem of payments, software, and tools works seamlessly under one Yoco account. Behind it all is a global team of 350+ people across South Africa and the Netherlands, building world-class solutions for small business growth.
Already working at Yoco?
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